Fibertex Nonwovens is further strengthening the organization in North America, to deliver ongoing operational excellence, and provide unparalleled service levels to our existing and potential customers, demanding sustainable products with unique properties.
We are therefore pleased to announce the appointment of Carlos Benatto into the position of President, Fibertex Nonwovens, North America. Carlos is a highly skilled, experienced senior executive, who has a proven track record within Fibertex as the Managing Director, Fibertex Nonwovens Brazil, over the last five years. Before that, his career developed in a multinational company, with 18 years of experience in Business Management, Sales, Marketing and Finance, and acting in several executive leadership positions in Latin America across several segments within DUPONT. Carlos is fully committed to the Nonwovens Industry, and has served as Chairman on the Brazilian Association of the Nonwoven Fabrics and Technical Textile Industry for over six years.
To increase the focus on the specific needs our businesses require, we have also reorganized the structure into two divisions, following the two technologies we currently operate in North America (Spunlace and Needlepunch).
Randy Blasczyk is appointed General Manager for the Needlepunch Division and Sales Director for Industrial Products and Needlepunch. Randy joined Fibertex in 2016 after spending approximately 24 years in Operations Management, Quality, and Sales. He started as a Sales Manager with Fibertex, and his most recent responsibilities included directing the Sales operation for Fibertex Nonwovens, North America, focusing mainly on the sales and business development of needlepunch nonwovens. Randy has an extremely deep knowledge of needlepunch technology, having been involved in this field for his entire career, including time with Voith Fabrics (Appleton Mills), and Foster Needle Company.
Carlos Benatto will take direct responsibility for the Spunlace Division, due to his extensive knowledge of this technology, product performance and market expectations.
Fibertex Nonwovens is also pleased to welcome Jonathan Layer as Director of Commercial Business Development and Marketing for Fibertex Nonwovens, based at the headquarters in Denmark. Jonathan brings 12 years of industry experience, including commercial roles at Rockline Industries, Mogul SC Nonwovens, and the Aditya Birla Group. He also previously led spunlace business development at Fibertex North America, and in his new role will be focused on the market strategy and development of Fibertex's sustainable solutions and product offerings across technologies. He is well known in the nonwovens industry, serving as the Chairman of INDA’s World of Wipes committee and is a featured speaker at industry events.
At the same time, Oscar Fontalvo has resigned from his position, and we thank him for five successful years of service at Fibertex Nonwovens. We would like to thank Oscar for the service and accomplishments during his tenure as President, and particularly his passionate engagement and efforts to develop Fibertex Nonwovens North America.
Fibertex Nonwovens is absolutely committed to our customers, and your success, and look forward to ongoing engagement to unlock value for your organisation. We believe that these organisational changes will enhance our ability into the coming years, and we are eager to explore new opportunities with you for the future.
Fibertex Nonwovens A/S
Jørgen Bech Madsen