Fibertex logo

Fibertex’s well-known logo – the elephant – was created in the late 1960s in connection with the launch of secondary backing material to the carpet industry. The product portfolio was launched under the name Elephant Back®, and the elephant logo was used to symbolise product characteristics such as the grey colour, strength, trustworthiness (and wisdom). Since then, this unique logo has become a well-established part of Fibertex’s corporate identity.